A GEL TO FUEL YOU FORWARD.

MADE FROM PLANTS.

ORDER AZOIA

THE ALL NATURAL ENERGY GEL

Agave Lime (12 Pack)

from $42.50

100 calories of natural energy per serving. Only 5 ingredients that you can pronounce.

Handmade in Nashville, TN.

Available now in a limited Cherry Limeade flavor & the original Agave Lime flavor.

The Cherry Limeade flavor was developed in collaboration with Girls Run Nash, an all women’s run club — the same gel you love, but now with a hint of cherry from cherry hibiscus tea!

For use before, during, or after activity. We recommend 10 minutes before and every 30 minutes during activity.

60-day money back guarantee. If you don’t love it for any reason, we will give your money back.

Agave Lime flavor is available in Non-Caffeinated, 50mg Caffeine, and Split Pack options.

Cherry Limeade flavor available now!

The Cherry Limeade flavor was developed in collaboration with Girls Run Nash, an all women’s run club — the same gel you love, but now with a hint of cherry from cherry hibiscus tea.

CHERRY LIMEADE

05 INGREDIENTS

WE MAKE IT SIMPLE. NATURAL CARBS, DIGESTION FRIENDLY.

01

AGAVE NECTAR

Your fuel source. Agave is primarily fructose and glucose. Simple carbohydrates.

02

CHIA SEEDS

High in soluble fiber which slows the absorption of sugars to eliminate risk
of GI distress.

03

HIMALAYAN SALT

Electrolyte source. To keep your mind and body sharp.

04

LIME JUICE

Packs the flavor and keeps the gel fresh for a long time at room temperature.

05

GUARANA POWDER

Caffeine Source. Caffeine improves alertness and delays the onset of fatigue.

* CAFFEINATED OPTION ONLY

NUTRITION LABEL

THE FUEL YOU NEED. FROM PLANTS. NOT A LAB

INGREDIENTS: Agave Nectar, Water, Chia Seeds, Lime Juice, Salt

APPAREL

The fastest hat you can buy.

Azoia X Ciele Hat

$40.00

Your new favorite hat. The iconic Ciele GoCap is hands down the best running hat you can buy. Now, you can wear it while repping your favorite fuel.

One Size fits Most - 58 cm circumference Ciele GoCap

Add To Cart

ABOUT

Our Mission

Our goal is to play a small role in you crushing yours.

We want to serve you to help you prepare, perform, and recover your best.

We are here to honor a simple and natural way of getting the fuel you need.

Fueling your body may not matter to everyone. But, it matters to us. And, we really care about getting your fueling right.

Our Story

I decided to create Azoia because I wanted a simpler and more natural way to fuel my body while marathon training. It started with maple syrup and salt while on my bike trainer.

After lots of research, I found the
key to Maurten’s success to be their ‘Hydrogel’ technology. Hydrogel is created from soluble fiber - large molecules that dissolve into water and make it much thicker (more viscous).

I got curious: does this have to be made in lab or can we find it in nature? So, I began experimenting - using myself as my own test subject. I eventually found something that worked very well for me: nice taste, great consistency, no stomach issues, and loads of energy packed in.

Where does the name ‘Azoia’ come from? Azoia (Pronounced Ah-zoy-ah) is a small town in Portugal. Why is that significant? When I visited, I was struck by how simple they made life and their appreciation for nature. They took the gifts the land gave them and did not ask for much more. They slowed life down and ate simply.

The town had a lasting effect on my mindset. I really want to embody those aspects with this company and products I am creating, so I thought it fit nicely. Plus, it’s unique and fun to say.

- Joe McMahan, Founder